Prada is an Italian luxury fashion brand founded in 1913 by Mario Prada and his brother Martino. Initially, the company was a leather goods shop in Milan, specializing in luxury luggage, accessories, and leather goods. Over the years, Prada has evolved into one of the most influential and recognized fashion houses in the world.

Prada is known for its avant-garde and innovative designs. The brand has a reputation for pushing boundaries and challenging conventional fashion norms.  The Prada handbag collection includes iconic designs like the Prada Galleria tote and the Prada Cahier bag.  

Prada has played a significant role in shaping contemporary fashion trends. The brand's minimalist designs and use of unconventional materials have been influential in the fashion industry.

Prada is celebrated for its blend of modernity, innovation, and luxury. The brand's ability to stay at the forefront of fashion trends while maintaining its commitment to quality and craftsmanship has solidified its position as one of the leading fashion houses in the world. Prada products are often seen as symbols of contemporary style and sophistication.