Goyard is a French luxury fashion brand known for its exclusive and highly coveted handcrafted luggage, travel accessories, and leather goods.  Goyard was founded in 1853 in Paris by François Goyard. Initially, the brand specialized in crafting custom trunks and travel accessories for the French elite. It has remained a family-owned business for several generations.  

Goyard's signature design element is its monogram canvas, which features a distinctive chevron pattern and the Y-shaped motifs. Unlike many other luxury brands, Goyard's monogram canvas is known for its discretion, as it does not advertise its brand name extensively.  Goyard produces a range of handbags, including the St. Louis tote bag, the Saigon, and the Ambassade. The St. Louis tote, in particular, has gained popularity for its lightweight and versatile design.

Goyard is recognized for its timeless and understated luxury. The brand's commitment to craftsmanship, tradition, and exclusivity has earned it a dedicated and discerning clientele. Goyard products are not only functional and durable but also cherished as collectible luxury items, making the brand a symbol of enduring style and sophistication.